After the break of the New York Fashion Week track, Rihanna returned to the biennial fashion event to unveil her lingerie collection Savage x Fenty’s 2018 Fall/Winter collection. Bajan singer will hold a fashion show on September 12th, dedicated to the lingerie brand developed in collaboration with California Techstyle Fashion Group.
Bajan singers will return to the fashion show and will be held in Brooklyn, while most of Manhattan’s fashion week collection will be on the runway from September 6th to September 14th. Recording artists and the 2014 CFDA Fashion Awards for Fashion Idol Awards will be implemented as part of the opening ceremony of the series in New York, and now see the way to buy now. As a result, the work on Fashion Week will be released on Savagex.com immediately after the show, followed by pop-ups in the Mall of America in New York, Minnesota and two other cities.
Earlier this May – when the Savage x Fenty lingerie brand was announced – the company was praised for its efforts in marketing to be physically inclusive. Currently, Savage x Fenty offers bra sizes ranging from 70A to 100F. In addition to bras and briefs, Rihanna’s latest adventures include retail robes, corsets, handkerchiefs and whip.
In an interview with the May issue of Vogue, Caribbean pop singers were quoted as saying: “Savage really wants to take full control of your feelings and choices. Basically make sure everyone knows the ball is on your court. Women, we are seen as people in need, those who are jealous, and those who are heartbroken in love relationships. Savage is just the opposite. And you know, men don’t like to flip cards over and over.”
Rihanna’s recent New York Fashion Week debut marks her final Fenty x Puma collection, designed in collaboration with German sportswear manufacturers. The capsule line of fashion avant-garde sportswear is part of a two-year contract that calls itself a bad girl and a hummer. The co-branded project debuted at New York Fashion Week in September 2016. Following the debut of New York City, Fenty x Puma also held a fashion show in Paris to explore the theme from Marie Antoinette to motorsport.
The Grammy Award winner also showed her body’s entrepreneurial bone through the launch of Fenty Beauty in 2017. The artist, born in Robyn Rihanna Fenty, established his own cosmetics company by working with the beauty brand LVHM incubator Kendo. In addition to the internal e-commerce platform of Fenty Beauty, the beauty product line includes products such as Harvey Nichols and Sephora. The cosmetics company has been widely praised by the media and consumers as a brand to fill the space of women’s cosmetics products. At the time of launch, Fenty Beauty offered 91 products, including 40 different shades of foundation. Time magazine claims that cosmetic startups are “one of the 25 best inventions in 2017.” According to reports, the cosmetics company earned about $100 million in the first 40 days after its launch.