Designing underwear for Viktor & Rolf is “very Zen”

Viktor & Rolf, a French fashion brand known for its high fashion, is doing underwear business. Of course, it is not alone. Viktor & Rolf collaborated with another French brand, Aubade, to turn this boudoir dream into reality. With the bows of these two brands, the capsule collection features a slightly oversized bow on the back of pink and black lingerie and bra styles.

“In Haute Couture, you will consider the meter. For this reason, we are forced to think in millimeters,” Viktor Horsting told the Women’s Daily, “The process of creating underwear, which he called “very Zen.”

Underwear usually triggers more positive reactions, but “comfort and happiness” is a top priority for the Viktor & Rolf team in designing this capsule. The series will be available in June next year.

Sara Goddmen

Author: Sara Goddmen

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