Victoria’s secret is struggling. Sales have fallen recently and have been accused of alienating customers with their lively advertising.
Some shoppers have taken social media to complain that the quality of their products and customer service has also dropped.
Some customers say they have been loyal to the brand for more than a decade, and now they say they will no longer be shopping there.
Victoria’s secret is in a bad state – sales have fallen, and its provocative ads are increasingly seen as deaf people in the #MeToo era.
As a result, more active brands, such as American Eagle’s Aerie, have removed traditional American underwear brands from their pedestals and gradually took market share.
However, in addition to these marketing issues, the company has bigger problems. Customers spoke on social media, complaining about the quality of retailers’ products and the services they receive in stores.
“I used to like this place… until the underwear I bought was disintegrated after two gentle washings,” one shopper complained on Victoria’s Secret’s Facebook page.
“You changed the manufacture of one of the best bras I have ever worn. Your full-face bra with a steel ring is a very comfortable bra until you ruin it with cheap construction and thin fabric. However, Of course, the price remains the same,” another shopper wrote.
A customer wrote on the company’s Facebook page: “I have purchased PINK and Victoria’s secret clothing. Stop raising prices and lowering quality.” Commercial Insider / Mary Hanbury
Unfortunately, these quality complaints do not seem to be limited to Victoria’s Secret underwear, as several shoppers complain that their teen brand Pink also has some quality issues.
“In the less than one year, I bought 3 different trousers, all 3 defective seams, which were torn after washing in the ‘exquisite’ cycle of the washing machine several times,” one customer Complaining on Facebook.
Another shopper explained that after she wore it twice, a pair of pink leggings ripped open at the seams. She said that she bought it again twice, after which the two men tore open in just a few months.
Victoria’s secret did not immediately respond to Business Insider’s comments on how to respond to these complaints or whether it changed its manufacturer.
It’s not just quality – Victoria’s Secrets often have customer service complaints on Facebook’s comment page. As a result, some shoppers say they have been loyal to the brand for more than a decade, and now they say they will no longer exist.
“I have been a customer for more than 14 years, but I can’t do it anymore. The quality of your product has deteriorated badly. The last straw is ordered from half-year sales, you let me order the item, then cancel two weeks later, “One The customer wrote on Facebook. “I don’t usually judge the business so badly, but I have to do it.”
Another customer wrote: “Just want to tell Victoria, your real secret is: your store is understaffed, your underwear is becoming more and more rude, your sales staff is not interested, openly hostile, completely incapable of swinging between .”
Dissatisfaction with the brand has been brewing. In April, new data from the brand insight company YouGov showed that women’s perception of Victoria’s Secret has declined slightly since 2013. The so-called “Buzz score” tracks customer perceptions based on what customers see and hear, and has fallen because Victoria’s secrets have lost the favor of women between the ages of 18 and 49.