And as a part of the promotion for the line, the 29-year-old body positivity advocate starred in a sultry video ad for the campaign, displaying her boundary breaking curves while wearing items from her Purple Rain By Ashley Graham line.

The clip sees Ashley sporting the skimpy outfits in what appears to be a high-rise penthouse apartment overlooking Montreal.

She runs her hands over the cups of her bra in several shots and shakes her hips seductively for the camera.

‘I’m excited to continue the evolution of my lingerie offering with the Addition Elle team. We have worked together for many seasons now to create desirable lingerie for women of all sizes. We remain committed to being the global trendsetter for sexy and supportive lingerie with the new, seductive Purple Rain collection,’ said Ashley.

Following the success of Ashley’s previous 13 collections (Dark Beauty, Seductive, Rebel Beauty and more) Purple Rain continues to be daring with a provocative tone.

Styles are delicately adorned with a new web lace finish, rich, purple microfibers draped with black fishnet and lace spun to reflect a spider web.

Delicate and fine yet strong and powerful, the pieces are detail heavy, featuring bows, hardware, and dramatic black straps lined with deep purple picot.

‘We are excited for our latest lingerie collection with style starlet Ashley Graham. She personifies the confidence of the Addition Elle woman and exudes an inimitable sense of feminism and poise, coupled with fearless and impactful energy,’ said Roslyn Griner, Vice President of Marketing and Visual Presentation for Addition Elle.