A Sydney blogger and social media person has talked about her $5,000 annual underwear habit.
Elly Hatfull, 27, has accumulated more than 41,000 fans on her Instagram accounts Lace and Haze, and also runs a lingerie blog with the same name.
In a recent interview with the Daily Mail, she revealed that her underwear addiction has begun to add up – and so far, she has spent about $5,000 on underwear.
But she told news.com.au that although it was puzzling, she did not try to cut spending.
“I never track how much money I spend on underwear every year,” she said.
“I’m not sure if I spend more or less now, but I believe I am now buying better and more feature products.
“I want to buy less but buy it well. I invest in underwear in the same way that some people invest in designer bags.”
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Ms. Hatfull said that her enthusiasm for lingerie has grown as she was unable to express her personal style in her daily work due to her restrictive workwear code.
As a result, she began to experiment with the appearance of different underwear – she was fascinated before she knew it.
“This is the feeling of wearing it, a secret of confidence,” she said.
But she said she was shocked by the reaction she received from women who were equally obsessed with underwear.
She said: “I don’t realize how much so many people are passionate about underwear.”
“Because it is usually hidden and seen as a taboo, Instagram was originally a safe place to share and interact with other fans, who often don’t share passion.”
Ms. Hatfull said she is “always still able to” work, her blog and Instagram “just a hobby.”
“I don’t spend too much time (Instagram). I use it on my way to work and during lunch breaks, and my blog is less than I want,” she said.
But she said she likes to inspire others.
“The main message I want to convey is that underwear is for your own enjoyment and is not sexual in nature,” she said.
“As far as I am concerned, this is a way of self-care, just like a massage or vacation to others.
“Underwear can be suitable for everyone, and half of the world’s population wears it, so let it normalize and remove it.”
Ms. Hatfull also told the Daily Mail that her collection has grown to more than 150 sets, and because of her “sentimental value,” she still retains works that she no longer fits.
Her preferred brands include Bordelle and Harlow & Fox’s “luxury”, while Silent Arrow and Palindrome are her more “easy-going” brands.
She is also a strong advocate of ethical shopping and a fan of Hara The Label, which uses plant dyes and bamboo to make products.
Ms. Hatfull is passionate about her enthusiasm because she cares about lingerie – a theme she emphasizes in her blog.
“As far as I am concerned, when I started wearing underwear, I became healthy. It made me feel good, like a self-care,” she told the Daily Mail.
“This will expose you to some stumbling blocks you might have, but it can also help you embrace what you have.
“I know that when I wear beautiful underwear, I am a better version myself. If you feel good inside, it will affect other aspects of your life.”
On her Lace and Haze blog, Ms. Hatfull described herself as a “Sydney lingerie addict, just passing on my experience in this strange world. I wear my underwear every day in a very fast-paced work environment. , so if I say it is very practical, I mean it!”

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