Athleisure spiraling from something that’s meant to be solely worn for sporting activities to what can also be a fashion fit is something we might have seen coming. Aside from it being incredibly comfortable, it’s fashionable appearance cannot also be easily overlooked. And may God bless whoever first decided to take the bold step of stylishly wearing their activewear. Because this has tremendously made an impact in the athleisure sector.
It is very common to see a fashion trend die down after a while but the athleisure trend seems like something that’s only going to continue to flourish in the fashion industry. The revenue gotten from the sales in this sector alone is enough proof. In this article, we will analyze how well the athleisure sector has risen in the fashion industry over time and the possibility of it continuing that way.
What is athleisure?
According to Merriam-Webster, Athleisure definition is casual clothing designed to be worn both for exercising and for general use.
Athleisure comprises yoga pants, sports bras, biker shorts, joggers, hoodies, tennis shoes, leggings, sweatpants, gym tees and so on.
It is safe to say that even people who do not work out often or at all have athleisure in their closets. They are worn indoors for comfort and even outdoors for different occasions. Pairing your Athleisure with other fashion accessories will really have you turning heads these days.
Rise of athleisure
Initially, people wore casual clothing to carry out fitness activities. In the early 1970s when fitness became even more popular, brands decided to produce clothing that would make fitness activities even more comfortable to carry out.
In the 21st century, athleisure has become a staple in the closets of everyone who loves to work out. More recently, it has taken a different turn. While still being used for carrying out fitness activities, it is also worn casually and for other activities besides fitness. The switch has contributed a lot to its growth in the fashion industry.
As at 2019, athleisure wear achieved a global revenue of 414 billion US dollars and it is expected to continue to dramatically increase in the coming years.
According to Grand View Research (GVR), the world athleisure market is expected to grow at a CAGR of 8.6% from 2021 to 2028 and by 2028, it is expected to reach close to $549.41 Billion. Judging from these figures, diving into the athleisure sector is a very great investment if you have a fashion line or you’re looking to start one.
You may even begin with buying from wholesale companies and reselling at retail for end users.
Celebrities also have a great impact in the growth of the athleisure sector. It’s like an indirect marketing of the fashion trend. Aside from that, some are also made ambassadors of big activewear brands like Puma, Nike, Adidas and lots more. Others have also collaborated with these big brands and some have their own line.
Globally, some of the leading brands in the athleisure sector are Lululemon, Alo yoga, Puma, Adidas, Nike, SET, Gym shark, Athleta and Myles Apparel.