In a groundbreaking lingerie campaign, plus size women join brain surgery survivors and wheelchair-bound models to celebrate their “body victories”
A group of women bravely left the underwear movement to celebrate “physical victory.”
From an oversized model to wheelchair users and brain cancer survivors, the six women hope to inspire confidence in the body through eye-catching images.
The event, from the large lingerie retailer Curvy Kate, aims to encourage major and upcoming influencers to “share their stories of finding physical acceptance”.
It features large model and actress Hayley Hasselhoff, lifestyle blog Chanel Ambrose, blogger and wheelchair user Clara Holmes, mental health advocate Grace Latter, fashion blogger Lauren Tallulah and writer Jenny Okolo.
The brand spokesperson said that he hopes the project will encourage “telling stories that shape us and celebrating everyone’s personal victory.”
The eye-catching campaign image includes a lineup of six influencers, including model Hayley Hasselhoff, the daughter of the beach ranger star David, and two mothers, Chanel Ambrose.
Curne Kate’s Aneela Ashraf told MailOnline: ‘#MyBodyVictory, is a celebration of all the stories that make us different in different ways.
“The influencers have personal contact with their followers, and we often focus on people who are related to us, usually because they share stories with us online.
The purpose of this Curvy Kate event is to encourage everyone to share their body stories, whether they are huge or seemingly insignificant, our stories shape us and often empower others.
“The curved Kate wants to start a conversation and help everyone see their body in a positive light.”