Vogue’s Nicole Phelps recently interviewed Ed Razek, Chief Marketing Officer of Victoria’s Secret, about the company’s legacy and relevance in 2018. The lingerie giant has just been involved in many of its annual fashion shows, and the brand has just been promoted from Kardashian. – The Jenner team decided to wear iconic angel wings and bottom layers for their Halloween costumes, for millions of likes and a series of news stories.
But this interview reveals a loophole that has been a household name for more than three decades. Phelps asked if Victoria’s secret would pay more attention to diversity and inclusiveness – especially considering that Savage X Fenty used plus size models and very pregnant Slick Woods in his runway show – and Razek became more defensive And said that if they try, it will “greet” something similar, because “the brand has a specific image and has a point of view. It has a history.” He went on to explain that Victoria’s secret is about fantasy, not tolerance. Sex, political correctness, or a pleasant nasty reporter.
Cora Harrington, founder and editor of The Lingerie Addict, is ready to sneak out.
“No one is impressed with the size range of the 40DDD,” Harrington said in a tweet. “Victoria’s secret can and should be done more.” She continued: “An 80-year-old man owns the company and a The 70-year-old man ran. Their outdated views – about women, gender, plus size, and opposition – are making VS a worse brand.”
However, Harrington also quickly recorded the company’s so-called terminal illness, and pointed out that both Savage X and ThirdLove could not reach the firm income of the mall; she wrote: “Victoria’s secret sales are declining, and the brand name is currently more consumer affinity. Low, but anyone who tells you that they are on the verge of death or bankruptcy is not correct.”
Harrington is a realist. If she didn’t tell you to save “Victoria’s Secret is dead,” she would remind you that spending more than $40 on a bra is actually not “bad” or “unfair.” And she can do this with authority, because Cora Harrington knows her shit. With the underwear addict, she turned her hobby into a full-time job; at the scene, she and her writers commented on lingerie and provided information guides for drug addicts and casual underwear-wearers. Her approach is hairless; for example, in 2017, Harrington decided that TLA no longer accepts reviews from brands.
Harrington recently expanded her reach through her first book, In Intimate Detail, a handbook of aesthetically pleasing hardcover packaging for the future. Between the illustrated breast shape guide and the tips for purchasing a bodice, some pant political followers will be recognized from her online presence. On the phone, I talked about Harrington’s work on underwear, Victoria’s secrets, and the real reason why the bra cost so much money before she personally faced her personal bra accessories. Edit length and clarity of the interview below.
JEZEBEL: I think for a long time, the bra discourse is like, “Oh, your bra is the wrong size! How crazy!” In intimate details, what I really like is that it is a bit beyond it. What does it mean to wear a suitable size? What does it mean to have different shapes and sizes? But I also think it’s interesting that you wrote that the most important thing to remember is that “nothing can replace trial and error.” I think many people may be shut down. Do you think people should be prepared, if they are ready to enter this lingerie trip, have different bra sizes in their collection?