Compared to Victoria’s secret itself, our Chinese girl seems to be more familiar with the Victoria show

With Heidi Krum, Gisele Bundchen, Miranda, and so on, the angel is always in the media to show proud of the body.

As well as with the Victoria’s Secret store in the major first-tier cities gradually increase, especially the annual Victoria show. This classic and sexy brand more and more fire.

Victoria’s Secret 丨 Brand History
Victoria’s secret is a subsidiary of the United States well-known high-end clothing manufacturer Limited Brands Group brand.

1977 years. Founder Ray Raymond made his notable name for his store in San Francisco, California. The history of the first Victoria store opened in the Stanford shopping center, which sells underwear, pajamas and women’s home decorations based.

In the Victorian era, the women’s dressing layers are very tight, the secrets of the skirt can naturally inspire people’s curiosity and spy. By virtue of this concept, Raymond hope that their stores and products to reflect the Victorian boudoir scene.

This exquisite and comfortable female shop has been widely welcomed, and quickly increase the mail order directory and three stores. The store not only serves as a major consumer of women, but also aims to create a comfortable shopping environment for men. Wooden walls, full of Victorian flavor, and helpful shopping guide.

Different from the shelf covered with a variety of code number of bra and underwear ordinary underwear shop, the store will be a variety of style style, complete sets of underwear, dotted on the wall. Men just choose according to the style, and then by the Purchasing Guide to help choose the right size, in the background inventory to take the finished product can be.

By 1982, after five years of operation, Raymond sold his three stores and related products to the company that had just been listed, and The Limited has maintained a personalized image of the product, The mystery and the sense of noble shape to provide space.

Victoria in the 80’s rapid expansion to the major cities in the United States. The Limited will expand its business scope to other products such as shoes, evening wear, perfume and so on. In the early 1990s, Victoria became the nation’s largest, more than $ 1 billion women’s underwear retailer.

Victoria’s Secret 丨 Brand Culture
In the beginning of the name of Raymond, Victoria’s secret this brand will undoubtedly succeed in the first foot, as a female underwear brand, the name of the descendants of the infinite reverie, for the product of the mystery and noble sense Shaping provides space, become synonymous with mystery, charm, luxury, connivance.

President Grace Nichols described Victoria’s Secret as “a lifestyle business”, and she said: “We give the customer is: charm, beauty, fashion and romance. We know what fashion is most suitable for women’s physical and emotional needs.

Victoria’s secrets lead not only fashion, but also a way of life, Victoria’s secret brand has been advocating “piercing your lines, piercing your charm, wear clothing belongs to you a secret landscape.”

As all the show show, Victoria’s secret for the definition of sexy glamor has long been clear, sexy is her pronoun, she is not only the United States, it is the world’s leading lingerie, her elegant, warm, provocative In the booth on the impact of the world’s three billion female population “inner aesthetics”, but also in perfume, accessories, cosmetics and other areas emit people can not resist the charm. In the United States, more than 1,000 stores are selling sexy lingerie by supermodel endorsement.

Victoria’s Secret 丨 Victoria Catwalk
With Victoria’s secret popularity rising year by year, Victoria’s Secret Fashion Show began its annual event since 1990.

This is the secret brand of Victoria-based underwear Oscar catwalk always attract the attention of the world, which brings together the world’s top supermodel and celebrities, and well-known artists singer, combined with music performances, according to the theme of the year and the introduction of different stages design. As if a sexy and beautiful feast.

Victoria’s secret brand as the most vivid spokesperson, the secret angel is undoubtedly the most shining star on the stage. Often a peacekeeping show not only angel members, as well as supermodel, advertising models, conventional supermodel and the recent supermodel and so on.

Lycra innovations to feature at Hong Kong Mode Lingerie

Invista, one of the world’ leading producers of integrated fibres and polymers, plans to exhibit a series of Lycra fibre innovations at the upcoming Hong Kong Mode Lingerie held in Hong Kong Convention and Exhibition Center on April 7-8, 2009, along with several key mill customers in the intimate apparel and swimwear categories. In addition to exhibiting its innovations such as Lycra 2.0 garment technology, Lycra Xtra Fine Collection fibre, Lycra freshFX fabric and Xtra Life Lycra fibre, the company will also present its new environmental framework named Planet Agenda.

Through the exhibition, lingerie manufacturers china Invista aims to introduce innovations to the textile industry, bringing added value to customers throughout the apparel value chain. The company says that this is certainly more vital than ever, as customers look for advantages to help them weather the current economic challenges.

This will be the fifth time that Invista will cooperate with Eurovet in Mode Lingerie in Asia. Invista will echo the main theme Seduction with several new products of Lycra fibre, including the brand-new innovation Lycra 2.0tape.

Lycra 2.0tape provides bonded hems, bands, and seams for garments that stretch and recover in response to body’ movements. It enables to garment design which reduces undergarment lines associated with bulky narrow elastics, providing wearers of intimate apparel with sleek, smooth, all-day fit. As the first product of this innovation, Lycra 2.0tape can exert less compression on the body during wear than bulky narrow elastics, and extend the durability of a garment. A recent design contest challenged student designers from all around the world to use Lycra 2.0tape to demonstrate the incredible new design possibilities created by this innovative new product. It is the first in a full-line of new products planned from the Lycra 2.0 garment technology platform.

Lycra Xtra Fine Collection fibre, known as ‘the second skin’ when it provides a feeling of refinement and elegance with style in a range of weights from 120 gram/m² or less, which is designed to give the wearer a feeling of well-being and lightness, via ‘barely there’ intimates.

Lycra freshFX fabric helps to keep wearers fresh, carefree and confident, Invista says. Wicking fabrics with quick dry benefits are created with nylon fibre with a unique four-channel capillary cross-section. It not only helps transfer moisture and dries quickly, but also has an exceptionally soft hand.

The company claims that Xtra Life Lycra fibre delivers beautiful, long-lasting fit that counters the curse of ‘bag and sag’ and Xtra Life Lycra fibre resists chlorine and other pool chemicals, allowing garments to keep their shape 5 to 10 times longer than unprotected elastic fibre.

Invista and its key mill customers always bring excitement to trade events, and this time their cooperation at ‘Hong Kong Mode Lingerie’ will once again provide the latest innovations, concepts and technologies for garment manufactures, designers, retailers and both domestic and overseas consumers.

Dogi International Fabrics was founded in 1954. It is a Catalan textile company and a European leader in the manufacture of elastic fabric that serves the upper range of the intimate apparel and swimwear sectors. Fabrics containing Lycra Xtra Fine Collection fibre for intimate apparel, Xtra Life Lycra fibre for swimwear and Lycra freshFX fabric (X6300) for intimate apparel has brought Dogi opportunities to provide fabrics to multiple international famous brands.

GuangDong Derun Textile Co., Ltd. was founded in 1990.It has been one of the largest factories specialized in elastic fabric in China. As one of the qualified and accredited mills working with Invista, Derun will display a brilliant exhibition of fabrics containing Lycra Xtra Fine Collection fibre for intimate apparel and Xtra Life Lycra fibre for swimwear.

Guangzhou Tianhai Lace Ltd., is a large vertical textile manufacturer established in 1988, specializing in design and manufacture of high quality warp-knitted laces for intimate apparel. Lace with Lycra fibre provided by TIianhai is expected to attract broad attention at this Mode Lingerie show, as it has at previous shows.

Eurojersey launches a new Autumn/Winter 2017-18 lingerie collection with Sensitive Fabrics

Eurojersey presents new Sensitive Fabrics lingerie collection for A/W 2017-18

Italian knitted fabrics producer Eurojersey launches a new Autumn/Winter 2017-18 lingerie collection with Sensitive Fabrics, available in the three versions of matt, shiny and silky.

The fabric collection features an eclectic combination of inspirations and ideas, from a basic style to a more romantic look, from a sporty-leisure fit to the freedom of Groove 70′, also featuring the contemporary appeal of a sexy androgynous woman.

Impalpable and comfortable with a soft hand-feel, Sensitive Fabrics aim to provide the optimal solution for producing a lingerie garment, due to their aesthetic and technical features that are said to serve the wearer’ comfort and elegance.

Romantic BasicRomantic Basic is a bonne-mine style in delicate nude, dusty and pastel shades. Floral motifs mixed with prints faithfully reproduce vintage Chantilly lace, precious macramé and romantic crochet, the company reports.

The effects are achieved thanks to a technology that adds digital printing to traditional techniques and applies them to Sensitive Ultralight, Sensitive Plus, Sensitive Touch, Sensitive Grace, Sensitive Sculpt and Sensitive Sculpt Light fabrics.

Bras and panties are constructed in different fabric layers to create a new basic that provides support while ensuring maximum comfort.

Groove ‘70sAn ode to freedom and a feminine style, the Groove ‘70s is both eccentric and glamorous. Designs and prints inspired by the kaleidoscopic 70′. Flower power, cashmere motifs, topical disco geometric patterns and plenty of groovy shimmer inspire the looks.

The Sensitive Sheer, Sensitive Ultralight and Sensitive Seric Plus fabrics play with transparency and shiny-matt contrasts, mesh weaves and velvet trims, supported by traditional printing technology, innovative Ecoprint and digital printing. Sensuality is highlighted by metallic lacquer effects, tulle and trims.

Sporty LeisureInspired by the most leisurely style that transforms a basic garment into understated luxury, this theme features colour block patterns, along with natural effects mingled with touches of luminosity.

Refined textures stem from digital printing techniques, which enable a play of mélange and space-dyed effects. A cottony look whose comfort, superimposed layers and elegance make it equally suitable for an outwear use, according to the company.

This theme has been applied to Sensitive Sculpt Light coordinated with Sensitive Grace to combine transparency with shaping/reducing properties; Sensitive Sculpt Light for structure; Sensitive Grace for fabric inlay trims; Sensitive Perforated for mesh effects; Sensitive Classic and Sensitive Plus for matt surfaces with a cottony look.

Feminine TouchThis theme represents an ultra feminine seduction. The 3D prints reproducing precious animal skins, marabou boas, tulle and lace are mingled with more androgynous effects, such as pinstripes, on Sensitive Touch, Sensitive Sheer and Sensitive Seric Plus fabrics.

Ultra sexy see-through effects, the daintiest lace and chevron inlay leathers cohabit with textures, even on the sexiest garments such as bustiers, suspender belts, guepieres and culottes.

AfternightAfternight theme features harmonious pastel shades for romantic vintage effects for tailor-made homewear and loungewear. Coordinated micro mesh and tulle trims on soft and warm knit-effect grounds and sensual embroidered details are at the core of this theme.

Tattoo-effect printing techniques have exploited the study and rediscovery of ancient lacework, such as Chantilly for petticoats and camisoles, which may look like family heirlooms but are actually ultra contemporary thanks to the application of fabrics like Sensitive Touch, Sensitive Grace, Sensitive Sheer and Sensitive Plus, the company reports.

All garments are interpreted in delicate nuances inspired by the world of art, with powder colour palettes intermixed with greys and dusty shades.